Podcasts, News and Information

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Real Life Sales Podcasts
Our series of case study podcasts developed to help companies reinforce good sales techniques by discussing real life situations.

Podcast #07-005 -- Webinar Questions

Follow up from the February webinar in which Rick discussed sales best practices with Selling Power and WebEx. In this session we tackle several questions that we didn't have time to address in the webinar. Download Real Life Sales Podcast on the Webinar Questions.
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Podcast #07-004 -- When Clients Lie

What happens when you have salespeople that are great at building relationships, but can't close business? Many times this happens because your clients are lying to you -- because your salespeople aren't controlling the sale. This episode talks about why clients lie and how to get to the truth. Download Real Life Sales Podcast on Why Clients Lie.
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Podcast #07-003 -- When The Meeting Is Fleeting

Your company spends so much resource to get its salespeople in front of decision makers. Are they making good use of this opportunity to extend the company brand and their personal brand? Or are they derailing the sale? This episode shows the basics of conducting effective client meetings. Download Real Life Sales Podcast on Effective Meetings.
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Podcast #07-002 -- Qualifying in the Real World

This case study podcast deals with a long-time salesperson who is having challenges qualifying opportunities and deciding whether to conduct a demo for the prospect. Download Real Life Sales Podcast on Qualifying.
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Podcast #07-001 -- Let's Get It Started

Our first podcast discusses how to effectively build a pipeline and how to have effective conversations to determine if there is potential for doing business with a client. Download Real Life Sales Podcast on Pipeline Problems.


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SalesPOP! Launches
SalesPOP! LLC, a value-based sales consultancy focused on sales process optimization, announced today the official launch of their company and website: www.salespop.biz.

Download the entire release here.


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Case Study: Teaching Effective Lead Generation
Like many smaller businesses, this Michigan-based financial software company grew from a loosely organized group of sales and marketing personnel to a more structured approach. However, the focus was always on accomplishing growth, not on efficiency. For this reason, process was typically an afterthought to accomplishment. New tactics were deployed, but were not set up in a way to guarantee effectiveness or scalability.

Download the entire case study here.


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Four Impacts White Paper
Coming soon.



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SalesPOP! Datasheet
Coming soon.



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